ULI NY YLG Mobile Workshop: 42nd Street Theater District
Join ULI New York’s Young Leaders Group for an exclusive look at the historic theaters of the 42nd Street development project. Founded in 1990, The New 42nd Street, a non-profit organization, is leading the renewal of seven historic theaters along 42nd Street, between 7th and 8th Avenues, by creating unique innovative cultural institutions and building a home for nonprofit arts organizations in the heart of Times Square. The program will begin with an overview presentation of The New 42nd Street organization and two of its redevelopment projects – The New Victory Theater and The Times Square Theater – provided by Jessica Baker Vodoor, Vice President of Operations at The New 42nd Street. After her presentation and a short Q&A session, attendees will be given a tour of The New Victory and The Times Square theaters. Following the tour, the group will proceed to a local bar for happy hour and networking.
*Please make sure to wear closed comfortable shoes as The Times Square Theater is in a state of midconstruction.
The New Victory Theater
The New Victory Theater brings kids to the arts and the arts to kids. Created in 1995, this nonprofit theater has become a standard-bearer of quality performing arts for young audiences in the U.S. Reflecting and serving the diverse city it calls home, The New Victory is committed to arts access to all kids, families, teachers, students and communities of New York. All year round, the theater enchants and educates its audience with extraordinary productions of theater, dance, circus, opera and music from around the world at affordable prices.
The Times Square Theater
The Time Square Theater was constructed in 1920 by the Selwyn brothers with a common facade shared with the Apollo Theater. Designed in the Adamesque-style, the Times Square’s interior was painted green, silver and black, and the walls were decorated with murals and ornamental plasterwork. On September 30, 1920, the Times Square opened with Edgar Selwyn’s The Mirage, followed by The Demi-Virgin. Despite appearances by stars like Tallulah Bankhead, Robert Cummings, Gertrude Lawrence and Beatrice Lillie, the theater’s first real success was not until 1925 with Channing Pollock’s The Enemy. Between 1926 and 1933, four big hits opened at the theater: Gentlemen Prefer Blondes, which became the basis for the hit musical, Charles MacArthur’s and Ben Hecht’s The Front Page, George Gershwin’s Strike Up the Band, and Noel Coward’s Private Lives starring Coward, Laurence Olivier and Gertrude Lawrence. In 1934, the Times Square began showing movies, and by 1940 a retail store had been built on the stage, prohibiting the possibility of theatrical use without costly renovation.
For more information visit www.new42.org
5:30 PM – 6:00 PM Registration
6:00 PM – 6:30 PM Presentation / Q&A
6:30 PM – 7:30 PM Tour
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