ULI New York’s Young Leaders Group (YLG) is excited to host an evening exploring how leading owners and developers are rethinking marketing, branding, and tenant engagement in today’s commercial real estate landscape. While design, leasing, and operations often take center stage, the role of brand strategy - how we communicate identity, value, and experience - has become a critical differentiator across portfolios.

This session will bring together senior marketing leaders from three major New York real estate firms for presentations complemented by video content, which will be followed by a moderated panel discussion. Each speaker will walk through how their organization has evolved its brand, refined messaging, and leveraged new content, activations, and digital tools to stay competitive. 

Join us to hear from -

• BXP’s Heather Betz (Marketing Director) and Alexandra Vukedaj (Marketing Manager) on the firm’s evolving brand identity and approach to office marketing; 

   

• Rudin’s Katie Kinney (VP and Head of Marketing) on the company’s comprehensive 100-year rebrand and refreshed market positioning;

   

• Yelle Belle (Marketing Director) of RXR on how property-level branding and activation strategies shape tenant experience across their portfolio.