ULI New York Blog

A Winning Team in East New York: Housing + Soccer

A recent UrbanLand article praises an innovative affordable housing partnership that incorporates soccer into its medical and educational services.  HELP USA, a nonprofit organization that provides shelter, transitional homes, permanent homes, jobs, and services to people across five states who are homeless or at risk of being homeless. The organization operates Genesis Homes, a permanent affordable housing program that provides services including a partnership with a medical and dental clinic and an after-school program. Last year, HELP USA added soccer to its after-school program through its affiliate, Street Soccer USA (SSUSA). Through this unique programming, children and adults find a support group on the field while also meeting established expectations, such as attending practice and working to become empowered.

Read ULI New York’s Technical Assistance Panel (TAP) report on the Broadway Junction subway station located at the corner of Ocean Hill and East New York neighborhoods. At the request of the Department of City Planning, ULI New York convened a panel of members to incentivize large-scale and mixed-use development surrounding the Broadway Junction subway station.


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