UrbanPlan’s mission is to create a sophisticated level of discourse among local stakeholders involved in land use decisions through the education of tomorrow’s voters, neighbors, community leaders, public officials, and land use professionals so, together, we can create better communities.


What is UrbanPlan?

UrbanPlan is a realistic, engaging, and academically demanding classroom-based curriculum that teaches the fundamentals of development. Since 2003, more than 40,000 high school and university students have discovered the issues, private and public sector roles, complex trade-offs, and fundamental economics of realistic land use solutions and vexing growth challenges. More than 2,500 members including trustees, governors, and product council members participate in UrbanPlan.

UrbanPlan is implemented through a 15 class-hour project-based learning curriculum unit developed for two student populations: 1) high school juniors and seniors in economics and government classes; and 2) university graduate students in land use focused disciplines: city planning, MBA real estate, architecture, and law. Student development teams respond to an RFP to redevelop a 5 ½ block site from a mythical city. Through the process, they discover the dynamic fundamental challenges of development: how the forces of our market economy clash and collaborate with the forces of our representative democracy to create the built environment.

Why UrbanPlan?

With a 2020 population forecast of over 8.5 million residents, New York City’s citizens are increasingly making difficult land use decisions. Where and how will we live, work, shop, and travel?  Our answers to these challenges will impact the character and vibrancy of our neighborhoods and communities. Yet, our students are rarely educated about the interactions of local government with our market economy, and how these forces join to create the built environment — the foundation for any informed land use discussion. Our program provides our future leaders with the necessary skills and understanding to meet the challenges of accommodating growth and improving quality of life. That’s the power of UrbanPlan.

Creating a Connection with New York City’s Youth

Since the program’s New York City debut in 2003, UrbanPlan has reached over 4,800 students at Brooklyn Technical High School, Murry Bergtraum High School, St. Raymond High School for Boys, Stuyvesant High School, Boerum Hill School for International Studies, The Bronx High School of Science, Poly Prep Country Day School, High School of Telecommunication Arts and Technology, and Urban Assembly School of Design and Construction. The dedicated teachers at these schools have openly welcomed UrbanPlan and fully embraced its curriculum as part of the semester’s coursework. More than 200 ULI New York volunteers have contributed over 7,200 hours in hands-on classroom interactions through UrbanPlan.

Volunteers and Training

ULI volunteers are an essential component of UrbanPlan. We ask that volunteers have a minimum of 4 years industry experience. Volunteers must commit to one 7-hour training that requires 4 hours of advance preparation. After the time spent training with ULI’s national UrbanPlan Director, Sophie Lambert, volunteers are eligible to participate as facilitators or “city council” members in the participating high schools. Trained volunteers can elect to participate in a facilitation, which typically lasts 45 minutes, or a “city council” day, which typically lasts between 90 minutes and 3 hours.

For more information about UrbanPlan and to volunteer contact Sofia Guerrero via e-mail sofia.guerrero@uli.org  or call 917.773.8834

UrbanPlan Co-Chairs:

carrie_leeAssociate Director
Carrie Lee, Landauer Valuation & Advisory

Carrie C. Lee is an Associate Director of the Litigation Support Group of Landauer Valuation and Advisory, a division of Newmark Grubb Knight Frank. She specializes in complex real estate issues and litigation related to real estate transactional, valuation and appraisal issues. Ms. Lee has more than 20 years of experience in real estate transactions, litigation and valuation. She has worked in real estate consulting, banking operations, commercial mortgage underwriting, legal, appraisal and valuation advisory. Ms. Lee has been an active volunteer with UrbanPlan for more than 10 years for the NY District Council of ULI in New York City schools, and serves on the UrbanPlan Oversight Committee. Previous educational and non-profit organization leadership roles include: Assistant Chair of the UrbanPlan Committee; President of the Real Estate Student Association at New York University; Board Director of the NYU Real Estate Institute M.S. Alumni Association; Board Director of the Simmons College Alumnae/i Association Executive Board; Board Secretary of The Friends of Dickens NY, the local branch of the international Dickens Fellowship; and English language teacher and Activity Director for Bridges for Education, a volunteer program providing education assistance to Central and Eastern Europe. Ms. Lee earned a M.S. in Real Estate from the Real Estate Institute of New York University and a B.A. in English and Communications from Simmons College. She received a Legal Assistant Certificate from Syracuse University and has taken required and continued education appraisal courses. In addition to ULI, she is affiliated with the Appraisal Institute and the Columbia Society of Real Estate Appraisers, Inc.

Jon R. Salony, Bayberry Advisors, LLC

Jon R. Salony is President of Bayberry Advisors, LLC. Bayberry is a consultant to the banking, real estate and non-profit industries specializing in transaction risk management, underwriting, training, and strategic positioning for financial intermediaries and developers. He is a member of the Asset Management Review Committee of the New Markets Support Corp., an affiliate of the National Equity Fund, Inc. and also advises its Investment Review Committee. Mr. Salony was a frequent guest lecturer at the NYU Wagner School of Public Policy on real estate valuation and transaction structure. He was a founding member on the Board of Directors of New Partners for Community Revitalization, Inc. and chaired its Personnel and Compensation Committees. Mr. Salony, formerly a Senior Vice President at JPMorgan Chase, was the Senior Risk Officer for its Community Development Banking Unit. He was responsible for asset quality, risk management, and underwriting for a $4 Billion real estate loan portfolio. His responsibilities consisted of the formulation of real estate solutions for developers, and institutional clientele including Community Development Financial Institutions. Mr. Salony was also responsible for underwriting standards and general administration of overall credit policy and structure and management of large-scale syndications of a wide variety of credit facilities. His career commenced with a New York-based money center bank in general corporate credit and advanced to specialize in real estate including construction lending, syndication, corporate finance, real estate sales of foreclosed properties, and strategic restructures of complex real estate loans. Mr. Salony received his MBA from Fordham University and has a BA in Economics from Franklin and Marshall College. He is a long-standing member of the Urban Land Institute.

ULI New York would like to thank Moody’s for their generous support to UrbanPlan.