Marketing & Communications Council

ANNUAL GET INVOLVED APPLICATION WINDOW FOR FISCAL YEAR 2026 IS NOW CLOSED

About the Marketing & Communications Council

A Special Interest Group for leading marketing and communications professionals to grow with and learn from their peers in real estate, urban planning and architecture

Mission

The mission of the Marketing & Communications (MarCom) Council is to bring together experienced real estate professionals who work in the marketing, branding, digital marketing, communications, PR, and/or design functions in their organizations. The MarCom Council provides an opportunity for these professionals to engage, learn, and share best practices and lessons learned with others in similar roles within the industry. The Council is also envisioned as a place where these individuals can help mentor future younger members of the industry.

Goals & Objectives

  • Provide a platform for knowledge-sharing, discussion, brainstorming and problem solving among real estate and land use industry professionals who work in marketing & communications
  • Facilitate exploration and sharing of real estate and land use marketing & communications strategies, services, tools and approaches that will help marketing & communications professionals grow the reach and impact of their work
  • Help marketing & communications professionals in land use industries promote greater understanding of current and expected issues and opportunities in marketing & communications work in light of changes and trends in the field
  • Provide a forum for disseminating best practices in marketing, branding, digital marketing, communications, activations, PR, and/or design functions with respect to real estate and land use issues and opportunities
  • Support the growth and development of those who recently began their marketing & communications careers in the real estate industry by providing exposure and access to real estate and land use decision makers and innovators
  • Foster collaboration between real estate marketing & communications professionals in the public and private sector to encourage the use of marketing & communications strategies in their work
  • Provide a platform for marketing & communications professionals to exchange best practices on how to integrate marketing & communications work into all aspects of real estate and land use projects

How do I become involved?

  • Join the Council: by submitting an application during the application window, which is open annually from February to March.
  • Attend a Council meeting as a guest: there are 3 guest seats available for each Council meeting. If you would like to experience a Council meeting before applying to join, please contact Sam Mullins via e-mail at [email protected].
  • Become a Council leader: To learn about the responsibilities of Council leadership, explore the Local Product Council Leadership Handbook. To apply to become a Council leader, submit a leadership application during the application window, which is open annually from February to March.
If you have any questions, please reach out to Carolyn Whelan via e-mail at [email protected]

Basic Guidelines for a ULI NY Local Product Council:

  • To be considered for participation on a Local Product Council, a member must submit an application (the annual application window is open from February – March)
  • Must be a ULI member (Associate or Full)
  • Must have relevant knowledge of subject matter
  • Must actively participate in discussion and sharing information
  • Must attend 3 out of the 4 meetings during the ULI fiscal year
  • No more than two members of a firm may sit on the same Local Product Council
  • Members can only participate on one Local Product Council at a time

ULI New York Marketing and Communications Council